Nintendo Wii Price Cut
Iwata Explains Wii Price Cut Not Due to Competition; Profits Falling Due to Lack of Content
November 3, 2009 | 9:37 AM PST
No one expected the Wii boom to last forever, and eyes have been on Nintendo lately as profits have begun to decline, with people wondering what Nintendo may have up its sleeve to remedy the situation.
President Satoru Iwata explained during an Investor Relations meeting that, rather than being driven to cut the price of the Wii as a result of mounting pressure from Sony and Microsoft, “underperformances were attributed primarily to the lack of continuous release of software titles which could strongly drive hardware sales and price cut of Wii hardware.”
Nintendo Dpad reports that Animal Crossing and Wii Music failed to drive sales of hardware as Nintendo had hoped, leaving them a high and dry come Springtime. “Interesting enough though, Nintendo could have been in a better position had they not delayed Wii Sports Resort, which was supposed to come out in the spring. We have a feeling they regretted that decision greatly after the price cut.”
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From what I have heard, the reduction in the Price of Nintendo Wii, has much to do with the upcoming peak of the Christmas season than anything else. Given it’s family orientation, and the fact sales at this time is normally two thirds of any other time of the year, I think these could be valid reasons, or price-led reductions, rather than economic issues, as this indeed happens in times of boom.